Welcome to Mad Barn. We do things differently.
I started Mad Barn after years studying nutrition and working with horses. As a grad student, I saw great research being done but little change in the feed industry. Innovations often didn't make it into barns where they could help horses. I wanted to fix that.
Mad Barn was created to take the best science, turn it into practical solutions that improve the health of horses, and reinvest proceeds into research.
Our mission is to deepen our understanding of equine nutrition and physiology, and to share that knowledge with you so you can make the best choices for your horse.
When you choose Mad Barn, you’re not only giving your horse the very best nutrition, you’re also funding research that advances equine health, performance, and well-being.
— Scott Cieslar, MSc
Founder & CEO
Read reviews from verified Mad Barn customers whose horses are thriving with our products.
Every Mad Barn purchase directly funds our research program to improve equine nutrition, health, performance and welfare.
CORE
Our CORE line-up of Mad Barn products is designed to provide optimal daily nutrition for your horse and cover their essential vitamin and mineral requirements.
Choose our best-selling Omneity® Pellets, which deliver complete nutrition with 100% organic trace minerals, B-vitamins, digestive enzymes and active yeast cultures.
For horses with metabolic concerns, choose AminoTrace+, formulated with elevated levels of key minerals and antioxidants to support insulin sensitivity and balance excess iron.
GUT
Our GUT formulas support digestive health from the inside out. Supporting the microbiome helps prevent loose manure, reduces stress on the gut, and keeps your horse looking and feeling their best.
Visceral+ is trusted by veterinarians to maintain stomach health in horses and those at risk of gastric issues.
Optimum Digestive Health Pellets provide all-in-one daily support to maintain a healthy gut. For a simple, affordable option, Optimum Probiotic delivers 20 billion CFU from a 5-strain blend.
PERFORMANCE
Our PERFORMANCE products can be added to any horse's diet to support their athletic performance and well-being.
From W-3 Oil for cool calories and a shiny coat, to NOCR for respiratory support, MSM for joint health, and Performance XL to restore electrolytes lost in sweat — these formulas work together to keep your horse performing at their best.
PRO
Our PRO line is designed for horse owners who want complete control over their feeding program.
These targeted solutions let you fine-tune your horse's diet to deliver exactly the support they need. From advanced formulas to high-quality pure ingredients, every product is designed to offer exceptional value and deliver reliable results.
Want personalized recommendations on the right feeding program for your horse? Submit your horse's information online and one of our equine nutritionists will provide a complimentary review.
“I am a serious supporter of Mad Barn. I’ve been so impressed by the quality of the product, and the results and changes in the performance and look of my horses!”
— Karl SlezakOlympic Athlete, Pan Am Gold Medalist
Every horse deserves a balanced diet. We're here to help. Consulting with our veterinarians and nutritionists is always free.
- Over 50,000+ horses helped
- 100% customer happiness guarantee
- Research-backed ingredients that work















Mad Barn products are formulated with research-backed ingredients and designed to support a balanced diet for all horses. Each ingredient is chosen for its effectiveness, with no unnecessary fillers or artificial additives. Revenue from product sales funds our research program to improve equine nutrition, health, performance and welfare.
Your horse's diet should begin with a balanced foundation to prevent vitamin and mineral deficiencies. If your horse isn't on a vitamin and mineral supplement, start with Omneity® or AminoTrace+. Beyond that, the right supplement depends on your horse's unique needs. Submit your horse's diet for analysis or book a free phone consultation with our nutritionists for personalized recommendations.
It's free to talk to our qualified equine nutritionists and veterinarians! Our nutritionists can help you design a diet plan personalized to your horse's specific needs. Simply submit your horse's diet online for analysis or book a free phone consultation to receive personalized recommendations.
Yes, Mad Barn products are competition-safe based on the 2025 FEI Prohibited Substances List. Because regulations can differ by discipline, national federation, and country, verify the current rules that govern your specific event before use.
Results vary depending on your horse's needs and the specific product used. Many owners report noticeable improvements — such as better coat condition, hoof growth, and overall wellness — within 4 to 6 weeks of consistent use.
Absolutely. Our products are designed to work synergistically, with balanced nutrient profiles that avoid over-supplementation. You can customize your horse's diet with different Mad Barn products based on their individual needs.
We're committed to providing your horse with the best nutrition at exceptional value. Our nutritionists can help you create a feeding program that fits your budget, and many clients who receive a nutrition evaluation find they can simplify their program, remove redundant supplements, and cut costs.
All of our nutritional supplements are available on an autoship subscription. Enjoy a 5% discount when you subscribe, and you can change or cancel your subscription at any time.
Mad Barn ships across Canada and the continental United States. We provide fast, free shipping on all orders over $40. You can also find our product in select retail stores throughout North America.
Our supplements are manufactured in Kitchener, Ontario, Canada in an equine-only facility that adheres to strict quality control standards to ensure product safety and consistency.