Mad Barn is proud to present the next segment of our series, “The People Behind the Horses,” where we spotlight the individuals shaping the future of equine wellness and performance.

In this episode, we sit down with Danielle Kendall, Sponsorship Director at Angelstone Events. Danielle plays a pivotal role in connecting equestrian sport with the wider community, building partnerships that allow Angelstone to grow as one of Canada’s premier horse show venues. Her work ensures that competitors, spectators, and sponsors alike enjoy an unforgettable experience while advancing the sport.

🎙 What you’ll hear in this episode:
🔹 Danielle’s background in the horse industry and how it led her to Angelstone
🔹 The skills that prepared her for a leadership role in sponsorship and event development
🔹 Why sponsorships are so critical to equestrian sport and how they support athletes and organizers
🔹 A behind-the-scenes look at daily operations at Angelstone Events
🔹 How Danielle engages sponsors to create meaningful partnerships that enhance shows
🔹 The challenges of sponsorship in a niche sport and how she overcomes them
🔹 What’s on the horizon for Angelstone and the exciting future of its tournaments

Whether you’re a competitor, a brand interested in supporting equestrian sport, or simply a fan of world-class show jumping, this episode gives you a unique look at the vital role sponsorship plays in keeping the equestrian community thriving.

⏱ Podcast Timeline
00:00 – Welcome
00:39 – Discover Danielle’s Background in the Horse Industry
01:35 – Skills and Experiences Contributing to the Sponsorship Director Role
02:32 – What Attracted Danielle to come to Angelstone Event
03:43 – A Inside Look at the Day to Day Operations at Angelstone Events for Danielle
05:00 – The Importance of Sponsorships Within the Equestrian Community06:41 – Sponsorship Engagement at Horse Show Venues
07:55 – How Danielle Navigates Challenges as a Sponsorship Director
08:56 – Looking to the Future of What’s to Come for Angelstone Events Next Year
 
📚 Related Resources:
👉https://angelstone.ca/tournaments/
👉https://madbarn.com/planning-horse-competition-schedule/
👉https://madbarn.com/managing-your-horse-at-a-show/

Want to evaluate your horse’s diet? Follow this link to get connected with an equine nutritionist or explore our horse nutrition calculator: madbarn.com/analyze-diet
 
Mad Barn is dedicated to supporting horse owners, handlers, and practitioners through research, training, and education. Visit us to learn more at madbarn.com.
 
You can also find Mad Barn at:Instagram | Facebook | TikTok — @madbarnequine