Matt Flarida

Matt grew up in the center of early reining, in Western Ohio. He learned from one of the best: his father, Mike Flarida- a 2x Open Futurity Champion and now an NRHA Hall of Fame member. Matt was taught the value of a good work ethic, and honesty in doing business. He also learned the importance of being a good horseman, above all.

Matt has carried these values on to his own training business full-heartedly. He believes that every horse is not the same, and you cannot try to teach them as such. You have to treat them as the individuals they are. This later helps each horse reach its own full potential. (Source)