Abstract: Misconceptions can be defined as 'false, persistent beliefs' or 'inaccurate, prior knowledge' and can influence decision-making. Objective: To investigate the impact of evidence-based information on UK horse owners' decision-making for colic. Methods: Mixed-methods cross-sectional study. Methods: An online survey was distributed to UK horse owners, with four sections: owner demographics; views on decision-making and referral to an equine hospital facility for colic; current knowledge and approach to colic; impact of evidence-based information (including evidence on recognising and responding to colic, and colic surgery survival and outcome data) on decision-making. Statistical analysis was performed using Kendall's tau for continuous variables and Chi-squared testing for categorical variables. Multivariable analysis was performed using a generalised linear model with binomial distribution (logistic regression), with p < 0.05 for model fit. Content analysis was used for free-text answers. Results: In total, 1544 participants met inclusion criteria. Owners were more likely to agree to referral if their horse was insured (p < 0.001, 95% confidence interval [CI]: 1.86-2.93), and less likely if their horse was older (p < 0.001, CI: 0.90-0.94) or they felt pressure (p < 0.001, CI: 0.44-0.70). Pressure to refer was mainly from veterinary professionals (66%, 367/549) or peers (20%, 110/549). Many participants were unaware of how quickly irreversible intestinal damage could occur (58%, 903/1544), costs of colic surgery and UK insurance cover limits (63%, 966/1544), post-operative survival rates for geriatric vs. non-geriatric horses (65%; 996/1544), or prognosis for return to work following colic surgery (68%, 1052/1544). Sharing evidence-based information had limited impact on decision-making. Free text response analysis identified previous experience of colic, anecdotal information, finances and peer pressures as barriers to change. Conclusions: Potential for response bias, UK participants only. Conclusions: Misconceptions around colic were common, with many horse owners reluctant to change their approach after evidence-based information. Intent to pursue referral was less likely with increasing horse age and perceived pressure to refer. Unassigned: Fehlvorstellungen können als “falsche, persistierende Überzeugungen” oder als “ungenaues Vorwissen” definiert werden und können Entscheidungsprozesse beeinflussen. Unassigned: Untersuchung des Einflusses evidenzbasierter Informationen auf die Entscheidungsfindung von Pferdebesitzern in Großbritannien bei Kolikerkrankungen. Methods: Mixed‐Methods‐Querschnittsstudie. Methods: Eine Online‐Umfrage wurde unter Pferdebesitzern in Großbritannien durchgeführt und umfasste vier Abschnitte: Demografie der Besitzer; Einstellungen zur Entscheidungsfindung und Überweisung bei Kolik; aktuelles Wissen und Vorgehen bei Kolik; Einfluss evidenzbasierter Informationen (einschließlich Informationen zur Erkennung und zum Umgang mit Kolik sowie Überlebens‐ und Outcome‐Daten zur Kolikchirurgie) auf die Entscheidungsfindung. Die statistische Analyse erfolgte mittels Kendall's Tau für kontinuierliche Variablen und Chi‐Quadrat‐Tests für kategoriale Variablen. Eine multivariable Analyse wurde mit einem generalisierten linearen Modell mit binomialer Verteilung (logistische Regression) durchgeführt; p < 0,05 wurde als Kriterium für Modellanpassung verwendet. Für Freitextantworten wurde eine Inhaltsanalyse durchgeführt. Unassigned: Insgesamt erfüllten 1544 Teilnehmende die Einschlusskriterien. Besitzer stimmten einer Überweisung eher zu, wenn ihr Pferd versichert war (p < 0,001; 95% KI: 1,86–2,93), und weniger häufig, wenn ihr Pferd älter war (p < 0,001; KI: 0,90–0,94) oder wenn sie Druck empfanden (p < 0,001; KI: 0,44–0,70). Der Druck zur Überweisung kam hauptsächlich von Tierärzten (66%, 367/549) oder von Gleichgesinnten (20%, 110/549). Viele Teilnehmer wussten nicht, wie schnell irreversible Darmschäden auftreten können (58%, 903/1544), kannten weder die Kosten einer Kolikoperation noch die Deckungsgrenzen britischer Versicherungen (63%, 966/1544), die postoperativen Überlebensraten bei geriatrischen im Vergleich zu nicht‐geriatrischen Pferden (65%, 996/1544) oder die Prognose für eine Rückkehr zur Arbeit nach einer Kolikoperation (68%, 1052/1544). Das Teilen evidenzbasierter Informationen hatte nur begrenzten Einfluss auf die Entscheidungsfindung. Die Analyse der Freitextantworten identifizierte frühere Kolikerfahrungen, anekdotische Informationen, finanzielle Faktoren und sozialen Druck als Barrieren für Veränderungen. Unassigned: Mögliches Antwortbias; ausschließlich Teilnehmende aus Großbritannien. Unassigned: Fehlvorstellungen über Kolik waren häufig, und viele Pferdebesitzer waren trotz evidenzbasierter Informationen nur begrenzt bereit, ihr Vorgehen zu ändern. Die Bereitschaft zu einer Überweisung nahm mit zunehmendem Alter des Pferdes sowie bei wahrgenommenem Druck zur Überweisung ab.
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Overview
This study investigated how providing evidence-based information affects UK horse owners’ misconceptions and decision-making about colic, a common and serious equine health issue.
The research explored owners’ knowledge gaps, the influence of various factors on their choices to seek veterinary referral, and identified barriers to changing their decisions despite new information.
Background and Rationale
Misconceptions Defined: Misconceptions refer to false or inaccurate prior beliefs that persist over time and can significantly affect decision-making processes.
Colic Context: Colic is a serious condition in horses involving abdominal pain often linked to potentially life-threatening intestinal issues requiring urgent care.
Decision-Making Importance: Horse owners’ decisions to seek medical treatment or surgery for colic directly impact horse welfare and outcomes.
Study Objective
To assess the impact of sharing evidence-based information about colic recognition, urgency, surgery outcomes, and insurance considerations on the decision-making of UK horse owners.
Methods
Design: Mixed-methods cross-sectional study, incorporating quantitative survey data and qualitative free-text responses.
Participants: 1544 UK horse owners who met inclusion criteria completed the online survey.
Survey Sections:
Owner demographics
Attitudes towards decision-making about referral to equine hospitals
Current knowledge and typical approach to colic
Impact of evidence-based information on their decisions
Statistical Analysis:
Kendall’s tau for continuous variables
Chi-square tests for categorical variables
Generalised linear model with binomial distribution (logistic regression) to analyze factors influencing referral intent
A significance threshold of p < 0.05 was used
Qualitative Analysis: Content analysis of free-text answers identified themes around barriers to changing decision-making.
Key Findings
Influence on Referral Decisions:
Horse insurance strongly increased likelihood of agreeing to referral (significant p-value < 0.001, OR range 1.86–2.93).
Older horse age decreased likelihood of referral (p < 0.001, OR 0.90–0.94), indicating owners may be less willing to pursue costly treatment with aging animals.
Perceived pressure to refer surprisingly reduced owner intent (p < 0.001, OR 0.44–0.70), with pressure mainly coming from veterinarians (66%) and peers (20%).
Common Knowledge Gaps and Misconceptions:
58% of owners unaware of how quickly irreversible intestinal damage can occur.
63% lacked accurate knowledge about colic surgery costs and typical limits of UK insurance cover.
65% were unaware of different postoperative survival rates between geriatric and non-geriatric horses.
68% did not know prognosis for horses returning to work after colic surgery.
Impact of Evidence-Based Information:
Providing detailed evidence had limited effect on changing owners’ likelihood to pursue referral or alter their approach.
Barriers to Changing Decisions (Qualitative Insights):
Previous personal experience with colic strongly influenced decisions.
Anecdotal information and experiences shared within the community affected perception.
Financial concerns including worries over treatment costs and insurance limitations.
Social and peer pressures, including advice from veterinarians and fellow horse owners.
Conclusions
Misconceptions about colic are widespread among UK horse owners, with major gaps in understanding risk timelines, costs, insurance, and outcomes.
Many owners were resistant to changing their decision-making even when presented with reliable evidence-based information.
Older horse age and perceived pressure to refer could paradoxically reduce the likelihood that owners opt for veterinary referral.
Veterinary professionals and peers exerted significant influence, but this pressure sometimes discouraged referral rather than encouraging it, suggesting complex social dynamics.
Education alone may be insufficient; addressing emotional, experiential, financial, and social factors is necessary to help owners make more informed colic decisions.
Limitations
The sample included only UK horse owners, so results may not generalize internationally.
Potential response bias because data was self-reported and respondents volunteered to participate.
Implications for Practice and Future Research
Improving knowledge about colic must go beyond simply sharing facts; communication strategies should consider previous experiences, anecdotal beliefs, and social pressures.
Veterinarians may need to develop more nuanced approaches to encourage timely referral, especially for older horses.
Future studies could test interventions addressing emotional and financial concerns to enhance decision-making quality in equine colic cases.
Cite This Article
APA
Burrell KL, England GCW, Burford JH, Freeman SL.
(2026).
Impact of evidence-based information on horse owners’ misconceptions of colic.
Equine Vet J.
https://doi.org/10.1002/evj.70170
School of Veterinary Medicine and Science, University of Nottingham, Leicestershire, UK.
England, G C W
School of Veterinary Medicine and Science, University of Nottingham, Leicestershire, UK.
Burford, J H
School of Veterinary Medicine and Science, University of Nottingham, Leicestershire, UK.
Freeman, S L
School of Veterinary Medicine and Science, University of Nottingham, Leicestershire, UK.
Grant Funding
World Horse Welfare
University of Nottingham
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