A Ridiculous Business Card in a Horse Dentist Family. Early in the 1900s, a Philadelphia Horse Dentist apparently had a jolly sense of humor. A business card with a fun reverse is evidence of that. In 1876 Peter J. Haley, Sr. founded a veterinary horse parlor business in Philadelphia, Pennsylvania, and his sons Peter Jr. Haley and James Raymond Haley carried their father's work forward, after his death.