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Journal of animal science2023; 101; skad091; doi: 10.1093/jas/skad091

Financial strain of COVID-19 and its impact on willingness-to-pay for equine care.

Abstract: The novel COVID-19 virus caused a global pandemic disrupting lives, industries, and economies. The result was an impact on prices due to challenges with production and supply chain distribution. This study investigates the financial strain COVID-19 had on equine owners and leasers, what the market for equine care would bear if costs for care increased, and what factors contribute to their willingness to pay (WTP) for increasing cost of equine care. An online survey was distributed for 4 weeks to adult U.S. residents. Respondents reported their involvement in the equine industry, financial response to COVID-19, and responses to a double-bound dichotomous choice question on their WTP for care given a randomized increase (1%-20%) in their current cost (n = 506). Data were analyzed using interval regression models where a = 0.05 (Stata15). Respondents were separated into three groups: owner keeping their horse at their residence, owner boarding their equids, and leaser. Boarders reported mean monthly payments of 23.33 ± 90.37 USD (n = 15) for free board, 236.47 ± 151.92 USD, (n = 75) for partial board, and 514.75 ± 291.71 USD (n = 181) for full board. Results show all owners, leaser, and boarders have different WTP values which range from 18.5% to 26.2% increase in current care costs which extends beyond the presented range due to many respondents responding "yes" to both WTP questions (71% of owners, 6% of boarders, 65% of leasers). Equine owners, with on farm equids from the southern US were WTP 11% less than from other regions (P = 0.015). The current boarding fees from owners that board their equids lowered their WTP by 0.01% (P = 0.029) for each additional dollar paid, whereas current care costs were not a significant factor for other owners (P = 0.370) or leasers (P = 0.395). Those that had a full lease for their equids, housed on farm or at a facility, were WTP 15% higher (P = 0.036) than those that had a partial or no lease. In comparison, boarding status (full, partial, or no boarding) did not significantly (P = 0.51) impact boarder's WTP. Age of respondent and annual household income heterogeneously affected WTP across all groups. These results indicate the market for equine care can bear the increases in cost associated with financial distress related to COVID-19, and may aid equine owners, caregivers, and associated individuals in making informed decisions regarding essential care. Results from this study should be taken in context of the global pandemic and the restrictions in place, or lack thereof, at the time the survey was administered. COVID-19 had a substantial impact on markets and livelihoods. Jobs were affected and the cost of goods increased as products were in short supply, driving up prices for essential and nonessential equine care for owners, caretakers, and other associated individuals. A survey was used to better understand the financial impacts COVID-19 had on equine owners and leasers to determine what the market for equine care would bear if costs for care were to increase. Data collected through an online survey of U.S. residents involved in the equine industry (n = 762) were statistically analyzed. We found that equine owners and leasers were willing to pay at least 14% more for equine care as a result of the increases in cost associated with financial distress related to COVID-19. This accounts for differences across age, sex, number of horses owned or leased, and equine characteristics. This may indicate budget reallocation to maintain continuous equine care.
© The Author(s) 2023. Published by Oxford University Press on behalf of the American Society of Animal Science.
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Publication Date: 2023-03-27 PubMed ID: 36966356PubMed Central: PMC10112674DOI: 10.1093/jas/skad091Google Scholar: Lookup
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Summary

This research summary has been generated with artificial intelligence and may contain errors and omissions. Refer to the original study to confirm details provided. Submit correction.

This study explores the financial impact of COVID-19 on individuals involved in the equine industry. It investigates how much horse owners and leasers are willing to pay for the increased costs of horse care in light of the economic strain caused by the pandemic.

Research Methodology

  • The researchers conducted an online survey over four weeks, targeting adult U.S. residents involved in the equine industry.
  • The survey gathered data on the respondents’ involvement in the industry, their financial response to COVID-19, and their willingness to pay (WTP) for horse care given a potential increase in costs from 1%-20%.
  • The data was then analyzed using interval regression models with a significance level of a = 0.05.

Key Findings

  • Respondents were categorized into three groups: owners keeping horses at their residence, owners boarding their horses, and those leasing horses.
  • All groups were found to have different WTP values for increased care costs, ranging from 18.5% to 26.2%. This range extends beyond the direct increase in costs, as many respondents were willing to pay even more.
  • Owners, particularly those from the southern U.S. with horses at their own farms, were 11% less willing to pay than other regions.
  • The present boarding fees influenced the WTP of owners who boarded their horses, with every additional dollar of cost decreasing their WTP by 0.01%.
  • Those fully leasing their horses were more willing to pay, 15% higher than those with a partial or no lease.
  • The willingness to pay was also affected by the age of the respondent and their annual household income.

Implications

  • The findings suggest that the financial challenges of COVID-19 have not significantly deterred owners and leasers from investing in equine care. They seem prepared to bear increased costs to ensure the continued care of their horses.
  • This information can support decision making by horse owners, caregivers, and associated individuals, particularly in times of financial distress due to pandemic-like situations.
  • However, these results should be contextualized within the unique economic circumstances of the global pandemic at the time the survey was conducted.

Cite This Article

APA
Thompson JM, Kibler ML, Ivey JLZ. (2023). Financial strain of COVID-19 and its impact on willingness-to-pay for equine care. J Anim Sci, 101, skad091. https://doi.org/10.1093/jas/skad091

Publication

Journal of animal science
ISSN: 1525-3163
NlmUniqueID: 8003002
Country: United States
Language: English
Volume: 101
PII: skad091

Researcher Affiliations

Thompson, Jada M
  • Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR, USA.
Kibler, Michelle L
  • Department of Agriculture, Illinois State University, Normal, IL, USA.
Ivey, Jennie L Z
  • Department of Animal Science, University of Tennessee, Knoxville, TN, USA.

MeSH Terms

  • Horses
  • Animals
  • COVID-19 / veterinary
  • Surveys and Questionnaires
  • Decision Making
  • Horse Diseases

Conflict of Interest Statement

The authors declare no conflicts of interest.

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Citations

This article has been cited 1 times.
  1. Thompson JM, Kibler ML, Ivey JLZ. Risks and uncertainty associated with prices set by equine boarding facility owners. Transl Anim Sci 2025;9:txaf107.
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