Producer or purchaser: different expectations may lead to equine wastage and welfare concerns.

This study investigates the differing priorities between horse producers and potential buyers when assessing various equine characteristics. The findings indicate a significant variance in the importance placed on certain features.

Study Design

This research attracted a large number of sport-horse stakeholders (1377 in total), which included both producers (792) and potential buyers (585). The participants were asked to rank the importance of various equine characteristics, such as gender, color, pedigree, performance records, and temperament, using a Likert scale. This rigorous questionnaire-based survey aimed to understand whether producers and buyers shared similar expectations and priorities when it came to these key attributes.

Statistical Approach

• The researchers analyzed the participants’ responses using the Wilcoxon test, a non-parametric statistical hypothesis test used to compare pairs of an experimental unit.
• The Wilcoxon test was used to identify if there was a significant difference in the way producers and potential purchasers value certain characteristics of the horses.

Key Findings

• The study found a crucial consensus between producers and potential buyers regarding the importance of equine soundness, conformation (the physical appearance and structure), and movement.
• However, the research also uncovered notable differences between the two groups. Producers were found to value gender, color, pedigree details, and performance records of the horse and its siblings more than potential buyers.
• On the other hand, buyers were more concerned with the horse’s temperament and aesthetic appeal.

Implications of the Study

• The divergent priorities between producers and buyers highlighted in this study potentially lead to the production of horses that do not meet potential purchasers’ expectations.
• If purchased horses are found to be unsuitable, for example in their temperament, this could lead to wastage and welfare issues. Essentially, horses could be discarded or ill-treated because they were not suitable for the purchaser’s requirements.
• As a result of these findings, the authors suggest that producers need to have a better understanding of customer expectations and demands in order to reduce wastage, improve horse welfare, and maximize profitability.