Social License to Operate-Why Public Perception Matters for Horse Sport-Some Personal Reflections.

The research article discusses the concept of a Social License to Operate (SLO) and its significance in horse sports. The author proposes that the public’s perception of an industry is highly influential, and the horse industry should adhere to principles of transparency and integrity to maintain public favor.

The Concept of Social License to Operate (SLO)

• The primary discussion is about the Social License to Operate (SLO), which refers to the public’s perception and approval of an industry or activity. Unlike the legal license given by governments, SLO lacks a formal framework or rules and relies significantly on the public’s faith and acceptance.
• The article emphasizes the increasing importance of SLO in the current era where industries are under consistent scrutiny. The author argues that an industry’s transparency and integrity are crucial in securing and maintaining SLO.

Implications for the Horse Sport Industry

• The author argues that the horse sport industry needs to be transparent and demonstrate to the audience that horse welfare is of utmost importance. The industry cannot just avoid abusive practices but is expected to convince stakeholders that horses are treated as “happy athletes”.
• It is highlighted that with the increasing scrutiny of entities and their activities, it is not enough for the industry to maintain its traditional ways or ignore criticism. In fact, the industry must listen, learn, and adapt itself as per the demand for ethical and transparent operations.

Conclusion and Recommendations for the Industry

• The paper concludes with a strong message of warning for the horse industry. Without taking serious consideration of public perception and changing its practices towards horse welfare, the industry stands a risk of losing its SLO, ultimately affecting its operations and profits.
• The author recommends the industry to consider this feedback as an opportunity to evolve and adapt. Instead of disregarding criticism, it should learn from it and employ practices that convince stakeholders and the public of their commitment towards horse welfare.