‘Investing in people is key for our profession’.

The research article highlights the perspective of Malcolm Morley, the new BVA president for 2022/23, on the importance of investing in people in the veterinary profession. The discussion also explores his passion for horses and his view on the veterinary profession as a human-centred business.

Malcolm Morley’s Viewpoint

• Being a newly appointed BVA President for 2022/23, Malcolm Morley brings to the table a unique perspective on the veterinary profession. His keen interest in horses and the human aspect of veterinary practice come across strongly in this article.
• He fundamentally believes that the veterinary profession is not just about caring for animals, but is intrinsically a human-centred business. The quality of service provided and the relationships built with pet owners are crucial in building a successful veterinary practice.

The Importance of Investing in People

• According to Morley, investing in people, including both the clients and the veterinary team, is vital in the veterinary profession. He emphasizes the importance of compassionate communication and empathy towards pet owners who are often emotionally attached to their animals.
• Furthermore, he underlines the necessity of investing in the veterinary team itself. This includes providing adequate training and support to enhance their professional skills, and promoting a work culture that values team collaboration and well-being.

Role of BVA President

• As the BVA President, Morley’s role involves engaging with a broad network of veterinary professionals, advocating for policies and standards that advance the profession, and representing the interests of both the veterinary community and the animal population.
• With his leadership, he aims to foster a stronger, more people-focused veterinary community, highlighting the importance of interpersonal relationships in providing effective veterinary care.